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Everyone can be an entrepreneur!
This book walks aspiring creative business owners right through the process of deciding what to sell, developing a brand, choosing the right platform, and getting an online shop live in six weeks or less without a computer engineering degree or spending hundreds of pounds. It’s a step-by-step guide that combines practical information, worksheets and checklists with the gentle encouragement and support so often needed by creative entrepreneurs. A directory of online marketplaces and online shop solutions will help you to decide the best options for you to sell online, while case studies and real-life stories from successful online shop owners prove that you can be successful too!
Claire Hughes is an online retail expert, marketing geek and third generation entrepreneur. After working with big brands like AOL and McAfee, she changed focus to work with creative start-ups and has since helped hundreds harness the potential of the internet to grow a successful business. She regularly writes for US blog Handmade Success and has been featured in Craftseller and Mollie Makes magazines. She is also a regular instructor for The Design Trust, Folksy and the Creative University.
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